Magellan&Cheers

The european alliance
of authentic and innovative
craft spirits

Who we are

Magellan&Cheers is the French company assembling this trusted homogeneous alliance of premium iconic craft spirits brands with an initial commercial footprint in 5 European markets (France, Spain, Portugal, Switzerland and Italy) with a planned investment of €150M.

Vision

To create a sustainable and responsible alliance of premium iconic craft spirits brands and to develop them in coherence with their respective environments and territories.

Mission

To safeguard and develop premium iconic craft spirits brands which are part of our common heritage and that glorify botanicals and other natural ingredients sourced in our territories.

Our executive team

Jean-Noël Reynaud

Founder and CEO

CEO – 20 years in the spirits industry including Rémy- Cointreau, MBWS, Lactalis or Coca Cola

Olivier Charriaud

Founder and COO

COO – 20 years in the spirits industry including Pernod Ricard, LVMH-Diageo, Rémy-Cointreau, Alliance Champagne

Laurent Colomines

CFO

CFO – 30 year experience in Finance and industrial best practices in various prominent Groups such as Trèves Group, Dole Food and Valeo.

Laurent Allary

Founder and General Secretary

General Secretary – 20 years of management or management board positions

Contact

  • Headquarters
  • 12/14 Rond-Point des Champs Elysées
  • 75008 Paris / France


  • Barcelona Office
  • Plaça de Catalunya 1 / 4F
  • 08002 Barcelona / España

Great to see you! To enjoy our exquisite world of spirits, we need to verify that you are of legal drinking age according to the laws of the country where you are located. Please confirm your age below. Remember, responsible consumption is the key to an unforgettable experience.

🥂 Cheers

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